Although we still love powerful luxury sports coupes, and they still have a loyal following, they aren’t nearly as popular as they used to be. Sales are slumping as SUVs take over the world, and cars like the all-new 2021 BMW M440i xDrive and its rival, the Audi S5, have become more about corporate bragging rights and brand image than sales numbers and profit margins.
On paper, these two turbocharged German coupes seem pretty much the same — carbon copies of the same set of blueprints. They’re about the same size. Both seat four. Each has a sophisticated six-cylinder engine with more than 350 horsepower, all-wheel drive, and the latest in-cabin tech. And both cost north of $50,000. But which is best? Let’s examine the all-new 2021 BMW M440i xDrive and the 2021 Audi S5 in key areas and decide.