If you’ve ever dreamed of driving an endless string of luxury vehicles without a long-term purchase or lease commitment, General Motors’ innovative Book by Cadillac service just might be your jam. General Motors has employed a number of strategies to keep their production lines humming as the traditional vehicle ownership model faces challenges. The company invested in Lyft in early 2016 while launching their Maven service. Maven provides car sharing on an hourly basis, in addition to servicing the ridesharing and delivery markets, via Maven Gig.
In the following pages, we'll cover ten things you need to know about the BOOK by Cadillac service.