The Millennial seems to be a mysterious creature to the industrial world. Its behaviors stump every segment of the consumer market save for a few brands that appear to have cracked the code to garnering its attention. The pattern of constant distractions, numerous career redirects, and technology immersion is so unlike prior generations that a whole new set of rules has been created to reach the Millennial.
As for the automotive industry, some brands continue to resonate with Millennials while others can only make excuses for lackluster sales among the age demographic. Despite claims that Millennials don’t care to own and drive their own vehicles, sales numbers tell a different story. So which brands deliver products that satisfy the Millennial’s thirst for connectivity, fun, and affordability?
Here’s a list of 10 cars that are perfect for millennial shoppers.