At $75,000, the 2014 Cadillac ELR is the most expensive vehicle wearing a wreath-and-crest badge that you can buy. Not only that, this rakish 4-seat coupe is ultra-exclusive, a limited-production electric car with a range-extending gasoline engine that serves as a generator on longer drives. If that sounds familiar, you’re not mistaken. The 2014 Cadillac ELR is equipped with the same powertrain as the Chevy Volt.
Cadillac invited me to take a short drive in the new ELR at the 2013 Los Angeles Auto Show, and I spent about 45 minutes discussing the electrified Cadillac with Darin Gesse, the marketing product manager for both the Volt and the ELR. One of my first questions to Gesse asked about the target consumer for the ELR. He replied that this electric Cadillac coupe is unlikely to appeal to early adopters of EV or alternative powertrain technology. Rather, the ELR is for people who are seeking a proven platform wrapped in a stylish, expressive, and luxurious package.
Gesse would not comment on expected sales volume, except to state that the ELR will be a relative rarity on the road. From my perspective, that suits Cadillac’s interim flagship just fine, and will likely make the car all the more appealing to its owners.