About a month before Henry Ford established his car company, Dunbar Buick created his in May of 1903. That makes Buick America’s oldest living automotive brand. Buick was also the cornerstone of the creation of General Motors in 1908, and the Regal, which first appeared in 1973, has been one of the automaker’s most successful models.
The all-new 2018 Regal Sportback builds upon those 115 years of success with new levels of luxury, technology, and style. Unlike the many Regals that have come before, the new Sportback is not a coupe or a sedan; it’s a sport luxury hatchback that offers buyers additional cargo volume and versatility, plus a sleek and sexy fastback body style. Such vehicles have gained popularity in the last few years, but it’s the German automakers that have led the way with such cars as the BMW 3 Series GT, BMW 4 Series Gran Coupe, and Audi A5 Sportback. The new Regal takes on those popular European models, but its base price of around $25,000 makes it far more affordable.