It’s simple: Toyota’s youth brand had become stuck in a bit of a rut before the introduction of the Scion FR-S, and although that car’s debut has pushed overall Scion sales into the black in recent months, it hasn’t had much help—deliveries for the rest of the lineup continue to head in the opposite direction. But the 2014 Scion tC provides a nice opportunity to build on the brand’s revitalized success with the enthusiasts by offering a freshened entry in a niche that is poised for growth.
That would be the affordable compact sport-coupe segment, currently home to only the Honda Civic and Kia Forte Koup, but likely to see a sales spike thanks to an all-new version of the latter. And the 2014 Scion tC is certainly ready to get in on that action with its fresh design and improved materials.
“The sustained success of the tC, which accounts for 40 percent of all Scions ever sold, challenged designers to enhance the 2014 sports coupe in ways that keep it exciting to today’s drivers without losing its core appeal,” said Doug Murtha, Scion vice president. “The outstanding result is a 2014 tC with a sportier style and driving experience that will thrill buyers and hold its unique spot in the marketplace.”