Honda’s luxury division has often struggled for both sales and relevance in this country, but last year, leveraging the launch of its all-new 2013 Acura RDX crossover, the Acura brand actually was the fastest-growing luxury make in America. But as much as that says about the brand, it also says a lot about U.S. consumers’ continuing hunger for crossover vehicles as a whole. And that’s where the 2014 Acura MDX Prototype comes into play.
Previewing the next-gen production model of Acura’s top-selling entry, the 2014 Acura MDX Prototype will be counted on to boost volume as the division’s range-topping cars—like the all-new 2014 Acura RLX flagship sedan and the forthcoming Acura NSX supercar—burnish the brand’s reputation. Just as importantly, it also will provide a necessary rival to competitors like the 2013 Infiniti JX and 2013 Mercedes-Benz GL-Class, which are injecting a new level of excitement into the premium three-row crossover segment.
The party line from Mike Accavitti, vice president of national marketing operations for Acura: "Our goal is to advance on MDX's already great dynamic performance while improving fuel economy and luxury comfort. Building on the great momentum we established in 2012 with the launch this year of our flagship RLX, followed later this year by a terrific new luxury SUV in MDX we are very excited about the direction of the Acura brand. And we are truly looking forward to a great 2013."
The 2014 Acura MDX Prototype matters to the U.S. economy, too, since the brand is moving MDX production to the United States and will build the vehicle in its plant in Lincoln, Ala.