The 2007 Toyota FJ Cruiser arrives in dealer showrooms in early 2006, at a price yet to be set. Toyota promises extraordinary value in the FJ Cruiser, and though plans are to build 40,000 units annually, the company thinks it will be an easy sell-out. Based on what we saw in Chicago - an authentic, unique, expressive, value-laden SUV - we have little reason to doubt that the FJ Cruiser will be a tremendous hit.
Chicago's Second City comedy troupe faked a newscast during the introduction of the 2007 Toyota FJ Cruiser. The simple-minded automotive journalism community was easily amused and excited by free swag like camouflage canteens spiffy FJ Cruiser T-shirts.