Coming off its fourth consecutive year of growth—and a 2012 in which the company sold more than 300,000 units in this country for the first time—Subaru opened up the 2013 selling season with a 21.3 percent jump in volume and 27,633 deliveries. To put that kind of expansion into context, consider that the only other automakers to outperform Subaru last month in terms of growth were Ford and Toyota and two small-volume names, Porsche and Land Rover. And the combined January sales of the full lineups from those latter two brands were lower than for the 2013 Subaru Outback by itself.
“We are excited to see strong sales across our entire model line,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. “It is a positive start for the year and we expect strong demand for the all-new 2014 Forester when it arrives in showrooms this spring.”
Added Bill Cyphers, senior vice president of sales for Subaru of America: “Car shoppers are looking for value, safety and performance. Our vehicles deliver on that promise and that is evident in our strong January sales.”