It was an exceedingly close call, but Audi managed to extend its streak of consecutive monthly sales records to 37, thanks to 10,101 deliveries last month.
That was a bare 45 units more than the four-rings brand sold in January of 2013, and worked out to a gain of just north of .4 percent. On the other hand, given January's overall sales environment—in which total industry volume fell by 3.1 percent—most other brands didn't even gain that much. But then, on the other other hand, that was slightly behind Mercedes-Benz (+.5 percent) and well off the pace set by BMW (+10.5 percent) in January.
Needless to say, Mark Del Rosso, executive vice president and chief operating officer of Audi of America, has a glass-half-full outlook: “Starting off 2014 with a new January sales record is a noteworthy accomplishment as it follows the biggest month and the biggest year in Audi history. With the launch of the all-new Audi A3 family this spring and the continued success of our SUVs and TDI models, we anticipate continued success throughout this year.”
Audi entries in those latter two segments certainly got off to a fast start, too. The 2014 Audi Q5 was the brand's No. 1 seller last month, combining 2,774 deliveries with a growth rate of 18.3 percent; stepping up to the 2014 Audi Q7, dealers delivered 1,268 units of that model for a steep 42.6 percent gain. Also, while individual vehicle breakouts are not yet available, Audi did report total TDI sales of 1,093 units in January, when the automaker's lineup of clean-diesel choices increased volume by 16.9 percent as compared to the same month last year.
Further, the sales mix is into the double digits for all five TDI entries, including not just the clean-diesel Q5 and Q7, but also the similarly engined Audi A6, A7 and A8.
The company also saw positive January sales growth from:
- Audi A6—1,481 sales, up 17.6 percent
- Audi allroad—304 sales, up 1.7 percent
- Audi R8—81 sales, up 65.3 percent