If you want to sell cars in the United States, a good place to start is by filling a niche that’s been largely ignored by other automakers. The 2015 Audi S3 sedan takes this rule of thumb a bit further by not only targeting an underserved segment of the market (high performance, subcompact luxury sedans), but ensuring that its one where growth is virtually guaranteed.
Consider the fact that as entry-level automobiles have grown in size and weight over the past decade, so have their prices. To bring more than a little bit of excitement to those seeking a practical daily driver that’s both comfortable and relatively affordable is a legitimate accomplishment, and one that only a single other brand (Mercedes-Benz with the CLA45 AMG) has bothered to do. It’s into this void that Audi has rolled the S3 sedan, a vehicle whose mixture of competence and fun is certain to be a hit amongst the premium crowd.