The four-rings brand had three segments winners on the 2014 Total Value Index, including the highest-rated vehicle in the industry, the 2014 Audi A7.
Better known for its "coupe-like" silhouette, standard quattro all-wheel drive and premium packaging, the 2014 Audi A7 had to showcase all that and more to come out on top of the annual recognition program, which this year relies on the combined efforts of Strategic Vision and ALG. The former helped analyze perceived value based on direct customer input from more than 46,000 new-vehicle owners, while the latter focused on real-world residual values as determined by brand strength, economic conditions and more.
As explained by Alexander Edwards, president of Strategic Vision: “Vehicle-shopper and owner perception is an increasingly important factor when determining value. By combining this information with ALG’s important residual values, we have created a ‘super metric’ that represents both consumer and investor views and reflects how future sales will be influenced.”
The bottom line for the 2014 Audi A7 was a Total Value Index rating of 657 points that led the industry. Further, the 2014 Audi A7 actually was one of three vehicles from the brand to lead its segment--Luxury Car--along with the Audi Q5 (Near-Luxury Utility) and Audi Q7 (Luxury CUV).
Added Scott Keogh, president of Audi of America: “This recognition is a special achievement because it reflects the enduring value customers place on these three iconic Audi models. Hitting that emotional note with premium car buyers is the foundation of Audi brand momentum.”
Speaking of which, following a September in which Audi delivered 14,917 new vehicles and grew volume by 14.2 percent as compared to the same time last year, the brand now has an ongoing streak of 45 months in a row with record sales volumes.