The all-new 2015 Audi A3 sedan has gotten out of the gate in a rush, selling 2,159 units in April to become the brand's second-best-selling car of the month, behind only the perennially popular A4. Dealers sold 3,167 A4 models in April, eking out a .8 percent bump in volume; the growth rate for the 2015 Audi A3 was up at 3,825.5 percent, but that's because the four-rings brand was winding down the old-school A3 during April 2013, and sold just 55 of them during that month.
Unsurprisingly, the appearance of the 2015 Audi A3 also helped to keep alive the brand's streak of 40 consecutive monthly sales records. That ongoing run of success had been in danger of halting a number of times recently, with Audi's February 2014 record representing a gain of just 4 units over the same month in 2013. But the A3 was a big-time difference-maker in April, driving up the automaker's monthly sales total by a stellar 19 percent on the strength of 15,653 deliveries. And that surge in demand actually was spread out fairly well across the Audi lineup. Consider some of the other top performers for the brand last month:
- Audi A6—2,142 sales, up 11.9 percent
- Audi A7—816 sales, up 26.5 percent
- Audi Q7—1,462 sales, up 23.6 percent
- Audi R8—80 sales, up 12.7 percent.
Further, although the 2014 Audi Q5 grew sales by a modest 1.6 percent in April, its 3,239 were the high point for the brand during that period. On the monthly sales leaderboard for German luxury brands, meanwhile, Audi was the fastest grower and compared to Mercedes-Benz, moving ahead of its April 2013 pace by 11 percent, reflecting 28,281 sales, and BMW, beneficiary of an 8.5 percent bounce in sales with 25,202 deliveries.
Said Mark Del Rosso, executive vice president and chief operating officer for Audi of America: “The launch of the all-new A3 Sedan gives Audi an even broader product portfolio and the opportunity to reach more luxury buyers in the premium compact segment. In its first month of retail sales, the Audi A3 was a top seller in April, with over 2,000 vehicles sold.”