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Audi RS 5, Ducati Multistrada Tackle Pikes Peak to Promote Ultimate Ride & Drive Contest

by Jeffrey N. Ross
August 10, 2012

With the wildfire-delayed Pikes Peak International Hill Climb finally taking place this weekend, Audi is celebrating its new ownership of the Ducati motorcycle brand with a contest that will send two people to Sonoma, Calif. to experience the 2013 Audi RS 5 and a Ducati Multistrada. To promote the contest, that runs from August 10 through September 10, Audi released an exciting short video showing this high-performance duo in action.

To enter the contest, participants simply need to have a Twitter account and tweet about the contest making sure to include the #ComeTogether hashtag and the official contest website, http://audi.us/contest. The winning tweet will be judged by its creativity/originality (45 percent), quality of conversation (45 percent) and use of multimedia in the submission (10 percent). The winner will be announced on September 14, and, along with a guest, will spend two days at Infineon Raceway in Sonoma attending the Audi sportscar experience and the Ducati experience. Participants must be legal resident of the U.S., at least 25 years old and possess a valid driver's license and motorcycle license.

In the video, Audi shows its all-new 2013 Audi RS 5 racing side by side up with the Ducati Multistrada 1200 S Pikes Peak up the mountain's tight - and sometimes dangerous - corners. The $68,900 Audi RS 5 is powered by a 450-horsepower V-8 and uses Audi's quattro all-wheel drive system and a seven-speed automatic transmission. The Ducati Multistrada 1200 S Pikes Peak has a starting price of $21,995, and its performance is equally impressive as the Audi with 150 horsepower to go with its light weight of just 485 pounds.

At just 1:55 in length, Audi's video gives a glimpse of what racers will experience on August 12 for the 90th running of the Pikes Peak International Hill Climb along the 12.42-mile course that features 156 turns and an elevation change of 4,720 feet from start to finish.


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