Next-gen Premium Sedan Will Offer All-wheel Drive
With demand for all-wheel drive at an all-time high, the redesigned Hyundai Genesis Sedan will become the first of the automaker’s cars to offer AWD when it goes on sale some time in 2014. A number of Hyundai’s crossover vehicles, of course, can be ordered with the technology now, but that doesn’t help the brand compete in the upper-level car segments, which is where the next-gen Genesis is projected to sell.
There, AWD has become de rigueur for the leading German automakers and that’s exactly who is being targeted by the latest Hyundai. Per the brand, the all-new Hyundai Genesis Sedan will provide the same levels of driving performance as offered by the “premium European brands,” courtesy of significant development time at the Nürburgring. Not much else is known about the car as of yet, with Hyundai just recently showing the first renderings to the South Korean media, but by parsing the press materials, we can note that:
Said Moon Sik Kwon, head of Hyundai Motor Group’s R&D Center: “Launched in 2008, Hyundai’s first premium rear-wheel-drive sedan, Genesis, surprised the industry with its outstanding product competitiveness. The evolved all-new Genesis is the product of Hyundai’s best resources and capabilities and we strongly believe it will be a game-changer in the market.”