Sometime around 2010, Acura wandered into the woods and lost its bearings. The Japanese luxury manufacturer made its best attempts to find a way out, from aggressive pricing to angular design and beefed-up interior comfort and convenience features, but premium car buyers gave up searching for the Acura they once knew.
Then, by some miracle, Acura stumbled on a narrow path to revitalization. Fueled by cash from its parent company, Honda, the premium marque brought back its NSX supercar, gave its MDX SUV a compelling makeover, and injected its marketing with soul. Now, Acura is turning its attention to the premium sedan market.
crossovers and SUVs continue to top sales charts, but thanks in part to a reviving US economy, entry-level luxury sedans haven’t lost any ground. For years, Acura’s TL captured those graduating from mainstream four-doors. While the TLX has had a rougher go of it, Acura hopes that a new look, improved technology, and better packaging will lead the 2018 Acura TLX back home.