One in four vehicles sold within the luxury automotive sector is a compact SUV. That’s the only data point you need to appreciate the opportunity (and challenge) Acura faces with the introduction of its redesigned RDX. Every premium brand wants a piece of the action, and most have completely overhauled their models to compete effectively. To this point, the Acura RDX has fared rather well: More than 375,000 units have been sold since 2006, making the RDX the most successful nameplate in the segment thus far.
The Japanese marque cites comfort, power, and value as the most attractive characteristics of its previous-generation RDX, but it admits dynamic styling and performance were lacking compared to German rivals. With the redesigned RDX, Acura seeks to liven up this crossover’s look and feel to align with the company’s “precision crafted performance” battle cry.