Signaling a return to its roots as a brand backed by cutting-edge technologies, Honda’s lux division will offer the 2014 Acura RLX flagship sedan with an MSRP that starts at $48,500 and includes the kind of tech and engineering goodies usually not found at the entry point to the true luxury sedan segments.
Now, we’ll do the comparo thing below, after presenting some of the highlights of the 2014 Acura RLX, but let’s first note that it comes at an excellent time for the brand. Last year, looking at brands that sold more than 100,000 units, Acura was the fourth-fastest-growing name on the list—with a 26.7 percent sales improvement—behind only Chrysler, Volkswagen and Toyota. Yes, the sales of the 2013 Acura ILX premium compact sedan remain at fairly low levels, but the car is attracting new buyers, and the redesigned 2013 Acura RDX crossover became a modest hit in 2012, bolstered by a string of monthly sales records.
Further, the brand this year already has shown off both the latest prototype of its forthcoming Acura NSX supercar and the completely redesigned 2014 Acura MDX crossover, kicking off 2013 with some very positive press. And that should continue with the introduction of the 2014 Acura RLX, offering not only innovations like the brand’s Jewel Eye LED headlamps and Precision All-Wheel Steer system as standard equipment right out of the gate, but also best-in-class fuel-efficiency ratings as well.