Honda’s premium division has kicked off sales of the all-new 2014 Acura MDX. The sophisticated three-row crossover is the latest in a rush of new products from Acura and is being offered initially with an MSRP that starts at $42,290—$990 less than the entry point to the 2013 MDX. Of course, a key part of that price reduction comes from the fact the 2014 Acura MDX can be configured with two-wheel drive, which is a first for the MDX family, but the net result should be a notable sales boon.
Consider: Although the record-setting Acura RDX now holds the crown, the Acura MDX had a long reign as the brand’s top-selling vehicle. And this was the case despite being priced with a built-in premium against some of its top rivals, thanks to its standard all-wheel-drive system. The 2014 Acura MDX will still be priced slightly higher than the comparable Infiniti JX, for example, but it will be a much more manageable difference of $1,050 (about 2.5 percent).
Then there’s just the overall momentum at Acura to take into account. As mentioned, the brand has been keeping up a fairly steady stream of new vehicle launches, including entries like the Acura ILX, in the premium compact sedan segment; the redesigned RDX, succeeding nicely against other premium compact crossovers; and the Acura RLX flagship sedan, currently earning a few hundred sales a month in the notoriously low-volume competition amongst other large lux contenders.
The 2014 Acura MDX itself? Check out the next page for some key features.