Here it is, the new F-150 Lightning. Kudos to Ford for beating Chevy and Ram to the punch in the all-electric pickup truck game. At any given point, the F-150 is one of the best selling vehicles in the United States. So converting even a fraction of those buyers into this highly capable electrified version is no small feat in the automotive industry. So can the F-150 Lightning stand up to the challenge? Can it convert gasoline truck buyers into electric truck buyers? Or is the price tag just too much to bear? Let's dive in and find out.