Safety is not as important to car buyers as it used to be*. It still ranks among the top 10 factors that people consider when buying a new vehicle, but as far as swaying a decision in one direction or another, safety has dwindled in terms of importance, and perhaps because car buyers simply assume that all modern cars, trucks, and SUVs are safe.
While it’s true that tougher crash-test standards and new regulations regarding safety equipment have dramatically improved your chances of surviving a collision, all vehicles are not created equal. Take the 2015 Volvo XC60, for example. It weighs just over two tons, which matters from the perspective of comparing its excellent crash-test ratings against other vehicles you might be considering. It’s also offered with numerous standard and optional safety features, and the upgrades are remarkably affordable. Volvo has always taken safety seriously, and as we shall see, the XC60 is proof of that.
As a father and family man, I can’t imagine why anybody might buy a new vehicle that is intended for transporting loved ones and doesn’t excel in terms of safety. It’s a good thing for Volvo that plenty of people share my viewpoint, because otherwise the XC60 might prove itself a tough sell.
* Source: J.D. Power