The 2017 Volvo S60 is on the sidelines of a top-down overhaul to elevate the Swedish carmaker to a more premium market position. After sedan, coupe, and wagon concepts were introduced three years ago, the XC90 midsize SUV was the first vehicle to inherit Volvo’s new design language and architecture.
The XC90 wasn’t just an upward journey for Volvo – it was a rocket. The luxury manufacturer has since renovated its S90 sedan, V90 wagon, and XC60 CUV. Each successive redesign has pushed Volvo further into a conversation that has been traditionally dominated by German manufacturers. Soon, the remainder of the brand’s 60 Series models will undergo transformations, but until then, Volvo must convince premium buyers that its entire portfolio is worthy of consideration – not just its new offerings.
Among the remnants, Volvo’s S60 faces the toughest battle. The entry-level luxury sedan segment is unforgiving; design, performance, and quality are essential, but pedigree is an unspoken cornerstone in buyer decisions. To earn sales, the S60 must match or best its rivals in every category.