Page 1 of 2
Volvo Announces Pricing for 2011 Volvo S60
With sales set to commence this fall, Volvo has finally set the pricing for its all-new 2011 Volvo S60 in North America. Although the S60 is positioned in between the Volvo S40 and the Volvo S80, the new S60's starting price of $37,700 will be much closer to the latter and doesn't include the required $850 destination charge. That new starting price is almost $7,000 more than the 2009 Volvo S60, but the newest version of Volvo's compact sedan has much more standard equipment along with a sportier design. Despite the significant increase in its starting price over the previous generation, Volvo is quick to point out that the new S60 costs considerably less than its main rivals that include the BMW 3 Series and the Audi A4.
Like its luxury rivals, the 2011 S60 will be available with a handful of well-equipped option packages. The two most expensive of the packages include the Multimedia Package and Technology Package which retail for $2,700 and $2,100, respectively. As a part of the Multimedia Package, the S60 will add a navigation system, rear park assist and an upgraded audio system with Dolby Pro Logic II surround sound pumping 650 watts out of 12 speakers. The Technology Package focuses on safety by adding Collision Warning with Auto Brake, Adaptive Cruise Control, Lane Departure Warning and Volvo's all-new Pedestrian Safety System with Full Auto Brake. One safety device not included in this package is the Blind Spot Information System (BLIS) that is available as an a la carte option for $700.
Also available are the $1,500 Premium Package and the $800 Climate Package. The Premium Package includes a power moonroof, power passenger front seat and Dual Xenon HID headlights with Active Bending Light. The Climate Package adds heated front seats, headlight washers, rain-sensing windshield wipers and the Interior Air Quality System. Other a la carte options include Personal Car Communicator ($550), front and rear park assist ($500), FOUR-C (Continuously Controlled Chassis Concept) Active Chassis) ($750), Premium Electric Silver paint ($675) and Urbane Wood interior inlays ($300). Fully equipped, the 2011 Volvo S60 could top out close to $46,000.
The redesigned sport luxury sedan will come equipped with a 3.0-liter turbocharged inline-six that produces 300 horsepower and 325 lb-ft of torque. While the engine's peak horsepower comes in at a rather high 6,500 revolutions per minute, the torque will be available across a wide plateau starting at 2,100 rpm up to 4,200 rpm. The new Volvo S60 also comes standard with a six-speed automatic Geartronic transmission and all-wheel drive. In addition to powerful engine and all-wheel drive, the new S60 will also come standard with Volvo's City Safety System which has the ability to prevent or lessen the impact of low-speed collisions at speeds under 18 miles per hour.
The Volvo S60 wasn't offered for the 2010 model year as the redesigned 2011 model was being designed, but it finally gives Volvo a competitive compact luxury sedan to go up against its German, Japanese and American rivals. One of the bigger advantages that the S60 will boast over its competitors is the complimentary factory scheduled maintenance that Volvo will offer for the length of the new car warranty: five years or 60,000 miles. BMW is the closest to match free maintenance coverage with its Ultimate Service plan that lasts for four years or 50,000. Lexus and Audi offer similar packages for just 5,000 miles, while new Mercedes-Benz are on the hook for all regular maintenance items. Volvo's free maintenance will also include Wear and Tear Coverage (not offered from other automakers) along with Volvo Roadside Assistance (covered for five years with unlimited miles).
"The all-new S60 has been a long time coming, but it's been worth the wait," said Doug Speck Volvo Cars North America President and CEO. "When you consider you can own an extremely well-equipped 2011 Volvo S60 for only $41,400, and that you will pay nothing to repair or maintain the all-new S60 for 5 years or 60,000 miles, it really becomes a no-brainer."
Page 2 of 2