2012 VW Passat Press Launch: Stats, Pricing and an Inside Look at the New Tennessee Factory
Being given the opportunity to be one of the first people in the country to drive an all new car is exciting enough as it is even when you are a jaded auto journalist. But when we were recently given the opportunity by VW to visit their all new 2012 Passat factory in Chattanooga, Tennessee, it truly was one of those moments that any car nut would kill to experience. It truly is humbling to witness how much organization, timing, effort and years of planning goes into the creation of an all new car like this all important 2012 VW Passat that the company hopes to sell 150,000 copies of each year.
The truth is, VW desperately needs this new U.S. plant to succeed as the company has already set a goal to sell 800,000 cars a year in this country by 2018 as part of its plan to become the world’s largest automaker. VW executives at the 2012 VW Passat press launch were very open about the fact that not only must the Passat sell in numbers it has never gotten close to before in the United States but that the plant in Chattanooga has plenty of room for expansion to build other models.