Here's the math: The MSRP of the 2015 VW Golf electric vehicle is $35,445, and when you factor in the $820 destination/delivery charge, as well as the federal government's $7,500 EV tax credit, folks will be able to drive the e-Golf for $28,765. And while that's about $10,000 more than the starting point for the standard 2015 VW Golf—which opens at $17,995—it is less than the MSRPs of top three GTI trims; the GTI "Autobahn with Lighting" edition is stickered from $30,590.
At the same time, the 2015 VW Golf EV is loaded up with standard content above and beyond its high-tech powertrain and 7.2-kW onboard charger. In the mix here is everything from LED headlights to touchscreen navigation/infotainment technology to heated front seats to "bespoke" aluminum-alloy wheels.
Which is just to say that net pricing for the 2015 VW Golf EV is right in line with the rest of the roster. More important for consumers, though, is how it stacks up against the rest of the electric competition. So, here's an EV pricing leaderboard with MSRPs and EPA range ratings (except where noted) of all pure electric vehicles that sold more than 100 units in July (according to the HybridCars.com Dashboard):
- 2015 VW Golf EV—$35,445; "average range between 70-90 miles" (per VW)
- Nissan LEAF—$29,010; 84 miles; 3,019 sales
- Tesla Model S—$71,070; 208 miles; approximately 1,400 sales
- BMW i3—$41,350; 81 miles; 363 sales
- Smart fortwo electric drive—$25,000, 68 miles; 298 sales
- Ford Focus Electric—$35,170; 76 miles; 198 sales
- Chevy Spark EV—$27,645; 82 miles; 128 sales
- FIAT 500e—$31,800; 87 miles; 119 sales
True, that list runs the gamut from city-sized cars like the Smart all the way up to the premium, nearly full-size Tesla, but it does provide a rough look at what the 2015 VW Golf EV will face, both in terms of competition and sales environment.
The 2015 VW Golf electric vehicle is scheduled to go on sale in November at "participating dealerships in select states."