The Volkswagen Group has stated a goal of becoming the largest auto company in the world by 2018. To do this, the company is working on becoming the most attractive employer in the auto industry, generating a long–term return on sales of at least eight percent before taxes, increasing unit sales to over 10 million vehicles annually, and deploying intelligent innovations and technologies to become a world leader in customer satisfaction and quality.
Toward that last one, the company has introduced its first fully electric vehicle for the U.S. market. Based on the all-new seventh generation Golf platform, the Volkswagen e-Golf was designed from the beginning to be an electric model. Taking advantage of Volkswagen’s new Modular Transverse Matrix architecture (MQB), the electric powertrain and battery pack are seamlessly integrated into the car.
Thing is, others are not sitting idly by while VW makes determined strides toward dominating the automotive marketplace. The e-Golf now finds itself offered against a rather formidable array of competitors.
Will the electric Golf stack up?