When you have an eclectic model like the Beetle in your product portfolio, you run the very real risk of running out of buyers for it. Just ask the folks selling Smart cars how that can happen for you. In a number of ways, this is true for the Volkswagen Beetle as well. A polarizing design, people either love it and want one, or they don’t care for it and wouldn’t buy one.
Thing is, once everybody who wants one has one, sales pretty much bottom out. Thus, it behooves product-planning people to do all they can to keep the model fresh; and above all, give consumers new reasons to consider it once again. This is where a limited production model like the 2014 Volkswagen Beetle GSR can come in handily. The bright yellow paint, contrasted with black inserts call attention to the car again and cause people to take a fresh look at the product.
And, even if they don’t get one of the limited production models, the salesperson at the dealership has a shot at putting them into something equipped very similarly. And this is why “halo” models like the Beetle GSR exist; to ramp up showroom traffic, oh, and to give writers like us a reason to review the car again.
So, here goes…