Volkswagen had earlier announced it was getting into the premium-branded audio game with the 2013 VW Beetle Fender Edition—backed by an assist from the same sound experts responsible for Fender guitars—and that model is now taking to the stage with an MSRP of $24,440. That’s the price of admission with a standard 2.5-liter I5 engine, mated to a five-speed manual transmission and producing 170 hp and 177 lb.-ft. of torque, and the car also is available with the automaker's Tiptronic six-speed automatic, for a $1,100 premium. Want upgraded power to go with your upgraded audio system? Don’t fret, since Volkswagen also will offer the Fender package with the Beetle Turbo, starting at $28,130 and packing a 2.0-liter forced-induction I4 that serves up 200 hp and 207 lb.-ft. of torque; swap out that car’s DIY transmission for a six-speed DSG automatic and the Beetle will shift for itself at $29,200.
Regardless of powertrain, the 2013 VW Beetle Fender Edition also features a standard tilt/slide panoramic sunroof, a leather-wrapped multifunction steering wheel, keyless access, push-button ignition, and a touchscreen head unit to control its hi-po audio system. All of which is merely the opening act for the Fender-specific features that are detailed below.