Mercury was Ford's mid-range brand consisting of sedans and sport utility vehicles. Used Mercury cars currently feature the Mercury Milan mid-size family sedan, Mercury Mariner sport utility vehicles, Mercury Sable family sedan, Mercury Mountaineer sport utility vehicle and the venerable Mercury Grand Marquis full-size sedan.
Mercury's Flagship Grand Marquis Sedan
The Grand Marquis was introduced as a trim line in 1975, and would become a full-fledged model in 1983. Since that time the Grand Marquis would remain Mercury's flagship model. While the car featured the typically boxy design throughout the 1980's, the current look was implemented in 1992 and other than relatively minor updates the car has changed little over the decades. The car shares much in common with the Ford Crown Victoria, however the Marquis is placed slightly upmarket. The Grand Marquis and Crown Victoria cousins have been two of the few full-size, rear wheel drive, V8-powered cars to survive through the 1990's.
Mercury is one of the few brands that did not pre-exist as a standalone company. Mercury was created in-house at Ford to meet market demand and offer competition to other mid-range brands such as Buick, Chrysler, and Oldsmobile. The first Mercury cars rolled off the assembly line for the 1939 model year. In 1945, the Mercury brand was rolled into Lincoln-Mercury to better position the Mercury cars as upmarket offerings associated more with Lincoln than with Ford.
Mercury has produced a large number of popular models, including the famous 1949 Mercury Club Coupe that is popular with car customizers. The 1949 Mercury introduced a whole new styling concept which was a dramatic change from previous models. The styling of the 1949 Ford and Mercury products greatly influenced how cars were styled throughout the 1950s.
Mercury vehicles all shared platforms with Ford vehicles, which has caused a lack of differentiation between Ford and Mercury offerings. This lack of differentiation has cause Mercury sales to steadily decline from its peak in the late 1970s. Attempts to revive the performance image of Mercury that the company enjoyed during its earlier years have largely failed. The most recent attempt was the reintroduction of the 2003 and 2004 Mercury Marauder, named after a full-size high performance Mercury built in the 1960's. The Marauder was a Grand Marquis with some sheet metal picked up from the Ford Crown Victoria. Sales of the 302-hp V8-powered car were sluggish, at best, and the experiment was ceased after only 11,052 units were built. There is still a market for used Mercury cars for sale around the country.