In a major strategy shift that could be a watershed event for the American auto market, General Motors has confirmed that it will sell the all-new Chevrolet Colorado midsize pickup in the United States. Timing (and much else) remains up in the air, but GM also indicated that the current model will remain in production through the end of the 2012 model year.
Originally intended solely for international markets, the new Colorado represents a true team effort for the automaker: The truck’s $2 billion, five-year development program was led by GM’s Brazil operations and involved the expertise of GM organizations on five different continents. It’s part of a growing industry-wide trend that’s seen a number of global automakers begin integrating their lineups to offer the same basic vehicles in different regions. A similar tactic is being used by GM with the Chevy Cruze and the upcoming 2013 Chevrolet Malibu.
Its wide range of available configurations for Thailand—the world’s biggest market for midsize pickups—certainly seems to back up Perry’s claim. In its initial launch market, the Colorado will be offered in 26 different combinations of models, powertrains, cabins and ride heights, including both single, extended and crew cabs, as well as with two- and four-wheel drive. Also on display will be:
• A choice of two all-new four-cylinder turbodiesel engines—a 2.5-liter powerplant that makes 150 hp and 258 lb.-ft. of torque along with a 2.8-liter unit capable of 180 hp and 346 lb.-ft. of torque.
• Six-speed automatic and five-speed manual transmissions.
• Safety equipment such as electronic stability control, anti-lock brakes, electronic brakeforce distribution, traction control, hydraulic brake assist, cornering brake control, and front air bags for both driver and passenger.
• Modern-day Chevy style, featuring a powerdome hood, Chevrolet’s dual-port grille, a car-like dual-cockpit cabin, detailed exterior sheet metal, LED tail lights, interior LED backlighting and tasteful chrome appointments in the grille surround, door handles, tailgate handle, mirror caps, headlamps and fog lamps.
• Extensive interior room and cargo solutions, exemplified by best-in-class head room and shoulder room, as well as up to 30 storage locations.
Complete details of the U.S.-spec Colorado will be announced at a later time, as GM is putting significant effort into fine-tuning the truck to match the needs of different customers in different parts of the world.
“For example, Chevrolet Colorado Chief Engineer Roberto Rempel and his team lived in Thailand during the Colorado’s development,” said Brad Merkel, GM global vehicle line executive. “They immersed themselves in the highly competitive truck market and observed how the Thai people use their vehicles and the driving conditions they experience.
“A similar development process will precede the launch of the truck in the U.S. market. We think American customers will be pleased with the results.”
