It’s really a bit of a conundrum: While its automaker is reaping some hefty sales gains on the car side of the ledger, the 2013 Toyota Yaris comes to market as the slowest-selling mainstream vehicle in its segment. In October, when the Toyota Corolla, Toyota Prius and Toyota Camry enjoyed sales increases of 29 percent, 52.4 percent and 35.8 percent, respectively, the Yaris cratered to the tune of a 62 percent decline. On a volume basis, the car’s 2,579 trailed even the FIAT 500. And it’s not as if the Yaris trails in terms of much else. In fact, now that the Hyundai and Kia subcompacts have seen their fuel-economy marks slip by a few mpg, the Toyota is right in the heart of the segment as far as EPA grades go.
Of course, one company’s loss is another company’s gain, and the rejiggered EPA standings, combined with a notable audio enhancement and the segment’s only three-door model, should have the 2013 Toyota Yaris in line for at least modest gains during this selling season.