2012 Toyota Yaris: Introduction

The backbone of the subcompact segment of the new car market is providing people with basic transportation.  A vast number of the subcompact automobiles that are sold in the United States are destined to ply the roads as commuter cars, happy, simple little appliances that are easy on the budget both at the fuel pump and in terms of MSRP.

The 2012 Toyota Yaris is the perfect example of this class of car.  Redesigned for the current model year, there is nothing particularly flashy or exciting about the Yaris but that's part of its charm: you know that every morning when you put the key in the ignition and give it a twist, it's going to start up and get you to work without any fuss.  Everyone needs a friend like the Toyota Yaris, a fact that Toyota hopes will lift the new generation of the car past the sales roadblock faced by the 2011 edition.

 



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