2014 Toyota Tundra Brings Exclusive Features to Full-size Pickup Segment
A visit to Chicago in the wintertime is a sure-fire way to get you thinking about Arctic geography, and that’s especially the case this year, since the Windy City recently welcomed the new 2014 Toyota Tundra to its annual auto show. Now, it’s true that Toyota’s full-size pickup tends to be overshadowed by its domestic rivals, but the Tundra scored more than 100,000 sales last year, when it increased volume by 22.6 percent, and it got off to a fast start this year by growing sales another 27.1 percent, on the strength of 7,004 deliveries; that's more January sales than achieved by such “popular” vehicles as the 2013 Chevy Traverse, 2013 Nissan Pathfinder or 2013 Hyundai Santa Fe.
In other words, the redesigned 2014 Toyota Tundra is coming to the marketplace with a strong head of steam, and it’s bringing the kind of changes necessary to ensure that that momentum doesn’t evaporate. Consider: Not only will the Tundra introduce driver-assistance features like a blind-spot/cross-traffic warning to the full-size pickup segment, but the truck also will showcase highly differentiated styling across its lineup to help owners stand out from the crowd.
“Toyota prides itself on listening to its customers and the development of the 2014 American-born Tundra is a perfect example,” said Bill Fay, group vice president and general manager for the Toyota Division. “Tundra’s new exterior design and all-new interior were inspired by customer feedback requesting a more chiseled exterior and refined interior with improved driver ergonomics, and easy-to-use technology, giving customers more of what they want instead, in addition to what they need.”
(For those keeping score, the 2014 Toyota Tundra was designed and engineered in the U.S., and will be built here, too.)