Between its entry into the North American market in 1958 to the 1970s, the Toyota name was associated with producing practical, economically-focused vehicles. While these attributes allowed Toyota to become a big benefactor to the more fuel economy-friendly era of motoring, the Japanese auto company quickly realized this reputation will not be enough to turn Toyota into a world beating organization. With the "race on Sunday, sell on Monday" adage cemented within the marketing psyche of major auto makers, Toyota was inspired to prove that its largely economy-styled stable of vehicles could compete against other well-entrenched automotive marques. Establishing Toyota Racing Development (known prominently by the acronym TRD) in 1979 with United States and Japan divisions, the in-house engineering group's mission is to enrich the performance and appearance of Toyota products for use in competition.
TRD's first successful endeavor in racing started in 1983 when Toyota, race team Precision Preparation Incorporated, and future desert truck racing legend Ivan 'Ironman' Stewart campaigned Toyota's small pickup trucks through stadium dirt course and the SCORE off-road series. The racing activities later saw TRD's supporting Toyota's entrance into open wheel racing series such as CART/Champ Car in 1996 and later the Indy Racing League. Today, TRD operates heavily within the NASCAR series races as well as having a strong international presence through Formula 1.
Achieving the apex of success through competitive auto racing, Toyota Racing Development has become equally committed to advancing the performance cause of road worthy cars and trucks belonging to the Toyota division. By drawing on the racing expertise, the TRD USA parts catalog furnishes performance-craving individuals with approved accessories which range from air filters to brake components and even internal engine pieces. Wetting the appetite of street tuners, TRD's selection of wheels and superchargers are certain to move wrenches.
TRD Performance Wheels
Constructed mainly in cast aluminum and alloy materials, TRD's wheels are built to optimize tarmac handling as well as to enhance the outer vehicle's expression of sport touring. Featuring superior strength and available in a choice of silver or black finishes, the TRD wheels are often designed to be larger in diameter than stock Toyota wheels. For 2008 and 2009 Scion xB models, wheels can be upgraded to 19 inches in diameter. Priced at $2,150 for a set of 4 (not including the price of proper tires) these five-spoke wheels can also be accented with TRD engraved locking nuts for protecting the fast-rolling investment. While providing added creditability over the stock wheels, TRD wheels will not sacrifice the function of existing safety equipment on vehicles using tire pressure monitoring systems.
Possessing the capacity to supply the greatest gains over a stock Toyota engine, TRD commissions a line of supercharger units are available through authorized Toyota dealerships at $3,000-5,000 a piece. Depending on year and engine, the TRD supercharger assemblies fit many late model Toyota truck products, Corolla, Matrix, and certain Scion products. It is even possible to get a supercharger for the V6 engine of the lame duck Toyota T100 pickup.
For exactly how much power is gained through TRD Superchargers, the 2008 Scion tC muscle can be boosted by 40 horsepower (about 25% more than stock) with a 6 PSI supercharger mounted. In a more extreme demonstration of a TRD supercharged Toyota product, the Toyota Tundra's 5.7-liter V8 can produce an astounding SAE certified 504 horsepower and 550 pounds feet of torque through a supercharger kit that includes an intercooler as well as high-flow fuel injectors.
With all supercharger add-ons proving 50-state legal, new car warranties will also continue to be honored providing the TRD supercharger is installed by the dealer.
Becoming the leading authority for souping up Toyota products, TRD Japan parts are now pairing with the body kits and other accessories belonging to Toyota's new tuner-themed customizer Modellista. In a global scale, however, TRD parts will continue to outfit Toyota, Scion, and Lexus with factory-backed performance.