Why the 2013 Toyota RAV4 Matters:
When the Toyota RAV4 first went on sale in 1996, it was one of the first crossover SUVs offered to Americans. Today, it remains one of the best-selling versions of the breed, and is a benchmark in terms of size, functionality, and fuel economy. A successful launch of the redesigned 2013 RAV4 is critical to Toyota’s bottom line.
The new RAV4 competes in the hotly contested compact crossover SUV class against the Chevy Equinox, Ford Escape, Honda CR-V, Hyundai Tucson, Kia Sportage, Mazda CX-5, Mitsubishi Outlander Sport, Nissan Rogue, Subaru Forester, and Volkswagen Tiguan.