2012 Toyota Prius: Introduction
If Toyota thought pluralizing the Prius name was tough for most consumers, then defining the 2012 Toyota Prius v (pronounced “vee”) will be even more challenging – which, in this case, is a smart move. With American buyers largely still against the idea of buying minivans, station wagons or hatchbacks, Toyota designed its all-new, family-friendly Prius v to excel in many areas including fuel economy, passenger space, cargo space and cabin technology. After all, the automaker says that the “v” in Prius v stands for versatility.
Assembled in Japan alongside the Prius hatchback, the 2012 Toyota Prius v will go on sale this fall, and although pricing has yet to be finalized, the starting MSRP is expected to be in the mid- to upper-$20,000 range. At that price, Toyota should have no problem achieving its goal of selling around 20,000 Prius v models annually. Eventually, Toyota hopes that the Prius nameplate will be its top-selling vehicles – a position currently held by the Toyota Camry and Toyota Corolla. For now though, no matter how you say it (Priuses or Prii), Toyota may have finally come up with the perfect family vehicle that doesn’t sacrifice size, comfort or price for fuel economy.