2013 Toyota Prius Plug-in Road Test & Review: Introduction
Given it was an all-new model for 2012, it should come as little surprise the 2013 Toyota Prius Plug-in arrives unchanged for the new model year.
The poster child for “green” motoring, Toyota’s Prius is easily the 800-pound gorilla in any collection of fuel-efficient vehicles. And while Chevrolet beat Toyota (now there’s a phrase you won’t read very often) to market with a plug-in hybrid (no matter what the marketing department says, Chevrolet’s Volt is a hybrid — OK?) any experienced gambler will tell you the odds-on favorite in the plug-in hybrid sales race is always going to be the Toyota Prius.
Not so much because the Plug-in Prius is such a better car than the Volt, but more so because Toyota’s hybrid has the momentum of more than 15 years of sales success behind it (not to mention a rabid fan base). Introduced in 1997, by 2010, two million units of Toyota’s Prius had been sold worldwide. The model passed the one million sales mark in the U.S. in April of 2011, and the third generation Prius — the car upon which the Plug-in Prius is based — sold a million units worldwide, in only two years.
Clearly a whole lot of people like the Toyota Prius.
And now, the Prius most of those people have been clamoring for is here.