A good way to ensure the longevity of a concept is to continually build upon its successes to create ever more innovative iterations. This is a fact the planners at Toyota are well aware of—as evidenced by their decision to broaden the Prius lineup.
First, we saw the emergence of the more capacious Prius v, as well as the introduction of the super-efficient Prius Plug-in. To round out the lineup, Toyota introduced the most affordable hybrid model ever, in the form of the Prius c for model year 2012.
Based largely on Toyota’s Yaris, Prius c is considerably smaller than the other Prius-badged Toyotas. The “c” suffix stands for city and that’s exactly where this little runabout shines. By their very nature, hybrids get better fuel economy in city driving, so as a city car the Prius c starts off with a significant advantage.
If you factor in its tidy size and full complement of contemporary tech, you’ll very quickly come to realize Toyota’s looking at the potential for a runaway best seller.