Toyota Shows Highest Gain in 2012 ALG Perceived Quality Study
Honda Continues to Lead Mainstream Brands
With the Recallathon of 2010/2011 fading into the past, Toyota continues to rebuild its reputation among U.S. buyers and recently posted the highest year-over-year gains in the ALG Perceived Quality Study (PQS). The study, now in its fifth year, is performed semi-annually by the same team behind one of the auto industry’s most-watched measures of residual values.
And remember, perceived quality can be just as important to a brand’s fortunes as its actual quality, if not more so; after all, in the words of ALG, “A negative belief about a brand based on the opinion of friends or family, or a high-profile incident, can sour a consumer on that brand’s complete model lineup. Alternatively, a positive belief about a brand can sometimes trump poor quality.”