March U.S. Auto Sales: Camry, Prius Set the Pace for Toyota
Toyota took another major step forward on its road to recovery last month, as the company posted its best March sales in three years, led by a March record 42,567 sales from the Toyota Camry. Bolstered by a 35.3 percent volume increase, the Camry was the No. 1 car in America last month and finished in second place on the overall monthly sales chart, trailing only the Ford F-150.
And the Camry wasn’t the only Toyota vehicle reporting strong demand in March. The Toyota Prius family—including the traditional Prius Liftback, Prius v and Prius c—achieved 28,711 deliveries last month. Now, Toyota isn’t breaking out sales figures for these three Prii, but their sales total did account for a 54.3 percent sales boost as compared to the Liftback’s numbers from March 2011.
Other strong performers from Toyota last month included the refreshed Toyota Yaris, which lifted sales by 25.6 percent, and the redesigned Toyota Avalon, seeing a 25.3 percent leap northward. Also, while the Toyota Corolla endured a sales decline of 6.4 percent, it still managed to contribute 28,289 units to the automaker’s bottom line.