Backed by triple-digit gains from the Toyota Yaris and Toyota Prius—as well as more than 35,000 sales from the Toyota Camry—the Toyota Motor Company delivered a total of 178,044 vehicles in April, increasing its volume by 11.6 percent over the same month last year. It’s an especially notable performance given that sales for companies like GM, Ford and Nissan all drifted lower last month, while Hyundai managed a bare 1 percent improvement in April.
April Toyota Sales: All-car All-stars Set the Pace
Every member of the Toyota division’s car lineup improved sales in April, and this included older models like the Toyota Corolla (24,804 deliveries, +2.4 percent) and the recently refreshed Toyota Yaris (4,274 deliveries, +115.1 percent). The Yaris’ performance is particularly impressive since it’s facing off against a plethora of nex-gen subcompacts like the Ford Fiesta, Chevy Sonic and Hyundai Accent. But, of course, it was mainstays like the Camry and Prii that accounted for the big bump in the division’s sales. The former turned up the volume by 20.9 percent, scoring a hefty 36,820 sales to take its accustomed place as the country’s best-selling car, and the latter—now including the Toyota Prius v and Toyota Prius c—earned a 101.7 percent sales lift with 25,168 sales.
The recently redesigned Avalon enjoyed 2,881 sales, which represented a 7.5 percent increase over the same period in 2011.
As a result, according to Bob Carter, group vice president of the Toyota division and general manager of Toyota Motor Sales: “Toyota was America's number one retail brand for the second straight month.”
April Toyota Sales: Lexus Lower by .1 Percent
Sales from Toyota’s luxury brand have been relatively flat through the first third of 2012, with calendar-year-to-date sales up by 2.6 percent, and Lexus saw more of the same in April. The brand as a whole posted a negligible sales decrease of .1 percent, although two individual vehicles did see strong improvements: The Lexus CT Hybrid almost doubled its deliveries this April as opposed to last, as customers drove home 1,620 units and pushed sales up by 85.1 percent. Also, the completely redesigned Lexus GS is clearly finding a sweet spot in the marketplace and enjoyed a whopping 421 percent leap in sales, on delivery of 2,006 units.
April Toyota Sales: Waiting for the Scion FR-S
With rumors swirling that the Scion xB and Scion xA are on their way out—and the all-new Scion FR-S sports car not arriving until June—the division continues to battle falling demand. Three of four Scion products lost ground in April, and the only one that didn’t, the Scion iQ, wasn’t on available last year to provide a baseline. The numbers here:
- Scion iQ—962 sales
- Scion xD—916 sales, -24 percent
- Scion xB—1,617 sales, -11.7 percent
- Scion tC—2,008 sales, -24.9 percent
- Scion total—5,503 sales, -3.6 percent