Shrewdly, Toyota has partnered with Disney to launch the redesigned 2014 Highlander midsize crossover suv. Advertising for the new kid-hauler features characters from the Muppets, resonating with both parents and their children, and the 2014 Toyota Highlander is launching just before the House of Mouse is putting the Muppets back on the map in a big way with a new movie co-starring Tina Fey, Ricky Gervais, and Ty Burrell.
Now, I’ve heard that this new Muppets Most Wanted movie is actually funny for adults as well as kids, so when you think about all of the moms and all of the dads that are going to be tuned in to the Muppets this spring, what seems at first like a silly idea is probably going to prove brilliant at driving showroom traffic. Better yet, the Insurance Institute for Highway Safety has already performed crash-tests on the 2014 Highlander, and this SUV is named a “Top Safety Pick” in its class, passing one of the most important tests of any parent seeking to do the best job of protecting their offspring.
Something tells me that Toyota isn’t going to have any trouble getting the Highlander’s target buyer onto dealership lots.