In a bid to squeeze one more year—and a couple hundred thousand more sales—out of its current compact contender, Toyota is offering new premium packages and a revised grille for the 2013 Toyota Corolla. The changes are fairly minor when you consider that the Corolla remains the only old-school entry in its segment from any of the mainstream automakers; at this stage, even the Chrysler Group has a next-gen compact (the Dodge Dart) and the Nissan Sentra, too, is finally rolling out in a post-meltdown configuration. On the other hand, despite fuel-economy ratings some 7 mpg behind its fresher rivals, the Corolla hasn’t been much affected in the sales rankings.
Deliveries of the Corolla are up 19.9 percent through the first 10 months of the year, and even though the Honda Civic is now the best-selling compact in America on a year-to-date basis, the Toyota led the segment in October, when it racked up 20,949 sales and a 29 percent growth rate. In addition, once you get past the Chevy Cruze—which clocked in as the country’s No. 3 compact with 19,121 October sales—no other rival was within 6,000 sales of the Corolla during the previous month. Based on that kind of past history, the sales outlook for the 2013 Toyota Corolla should match up well with its content adjustments, as no big changes are expected in either area.