This was not your father’s Toyota Camry press launch, and this is definitely not your father’s Camry family sedan. Somehow Toyota has not only managed to increase the youth appeal of this venerable automotive appliance but has done nothing that will alienate its core constituency of loyal buyers. To say this car was unexpected and exceeded all of our expectations would be an understatement akin to calling The Grand Canyon a place where there’s a little hole in the ground.
First off, the Camry was unveiled in the hipster heart of Los Angeles at Paramount Studios where people wear T-shirts that cost $200 and the phrase “don’t you know who I am?” is more common than a simple hello. Not exactly the place you would expect Toyota to launch the down home Georgetown, Kentucky built Camry which was referred to by its maker as the most “American” car in this country, now is it? The Camry uses over 80% North American sourced parts content so you can decide about the “American car” claim.