Based on current data, when the 2013 Toyota Camry comes to town at the beginning of January, it will be in an unexpected position as the No. 2 in its segment—for pricing anyway. As the result of some minor cost increases across the lineup, the entry point to the 2013 Toyota Camry has crept up to $22,235; the only mainstream mid-sizer with a higher MSRP is the 2013 Chevy Malibu, which opens at $22,390.
On the other hand, the 2013 Toyota Camry also will feature some serious sales momentum that shows a low starting price isn’t necessarily the only way to attract high numbers of customers. Yes, the Camry finished November as just the second-best-selling car of the month, but it trailed only an out-of-segment entry—the compact 2012 Honda Civic—while increasing deliveries to 28,765 units (+22.7 percent over the same period in 2011). Further, when we look at the year-to-date numbers, they show the Camry as not only the top-selling car in the country by more than 70,000 units, but also as the No. 2 vehicle of any kind. Yep, the Camry’s 373,479 sales through the end of November, marking a jump of 35.8 percent, are even outpacing the performance of the 2012 Chevy Silverado.
Which makes now a good time to see how the re-priced 2013 Toyota Camry will fit into the mid-size segment going forward.