10. The 2012 Tesla Model S Has No Direct Competition
The 2012 Tesla Model S is in a class by itself, as no other automaker is currently offering an all-electric luxury car costing anywhere near the Tesla Model S' $50k starting MSRP. Broadening the scope, it's possible that buyers considering the Model S might also look at vehicles such as the BMW 5 Series, the Mercedes-Benz E-Class, and the Lexus GS. That being said, if zero emissions, a decoupling from gasoline as a mobile power source, and pure prestige are the most important components of the purchasing decision, then the Tesla Model S emerges as the clear winner in its particular niche.