Though a number of Suzuki models had been imported to the United States under an agreement with General Motors over the years, the first Suzuki-branded automobile to be offered here was the highly popular 1985 Suzuki Samurai small SUV. No other Japanese company had ever sold more cars in the United States in its first year than Suzuki did with the Samurai.
Available as either a convertible or hardtop, the Samurai set the newly created American Suzuki Company off to a rousing start—until Consumer Reports labeled the Suzuki Samurai rollover prone in 1988. Demand for the model fell off immediately. American Suzuki filed a lawsuit against Consumer Reports, which it won.
But the damage was done.
Suzuki automobiles have struggled to regain traction in the United States ever since. So much so, none of the subsequent Suzuki automotive offerings ever really caught on in with new car buyers in this market. In November of 2012, Suzuki announced the bankruptcy of the American Suzuki Company, as well as its intention to stop selling cars in the U.S altogether.
Still, you’ll find a wealth of information about Suzuki cars in our Suzuki reviews. In addition to providing driving impressions, Autobytel automotive review team has explored the technology, engineering, design, and special features of each Suzuki model in an effort to provide the most accurate assessment possible. All of this is done in an effort to provide you with the most accurate information available to assist your car buying process.