It is not much of a secret that Subaru thinks its target buyer cares about pets. From eschewing Super Bowl commercial time in exchange for air-time during the Animal Planet Puppy Bowl, and its full “Dog Tested. Dog Approved™“ advertising campaign, Subaru has made a dedication to our furry friends. It seems there is reason for Subaru to promote so much time to pets; the American Society for Prevention of Cruelty to Animals (ASPCA) reports that nearly 70-percent of Subaru owners have a pet. Subaru has decided to take this commitment one step further and has now partnered with the Center for Pet Safety to develop and test safety restraints for pets.
As it stands, there are no standards or protocols for the performance and testing for pet safety restraint devices. So while there are many restraint products on the market for your furry friend, there is no way to accurately compare their effectiveness or levels of safety. Subaru and The Center for Pet Safety have taken a collection of these safety devices and are creating a standard to test them by. The test involves a collision at 30 miles per hour, and a 55-pound dummy test dog is used in the simulation. This testing protocol mirrors the government mandated testing for child safety restraints.