Showing that its lineup can conquer challenging economic conditions as well as challenging terrain, Subaru finished October with more total sales than it had in all of 2011, already eclipsing its results from what was a record-breaking year. The new high-water mark for Subaru’s annual sales hit 271,582 units at the end of October—up 26 percent compared to the same time in 2011—and is on pace to top 320,000 units by the close of 2012.
The company’s meteoric sales rise comes courtesy of a trio of all-new entries: The 2013 Subaru Impreza, with its EPA-certified highway rating of 36 mpg, attracted 3,638 sales last month for a whopping 648.6 percent jump; the Subaru BRZ sports car and Subaru XV Crosstrek compact crossover, each in its first October, scored 402 and 1,735 sales, respectively, while introducing the brand to customers in two important new segments.
The October volume leader for the company was its Subaru Legacy mid-size sedan, which pushed sales upward by 14.2 percent on the strength of 10,153 deliveries. After racking up more than 95,000 sales through the first 10 months of 2012, the Legacy is a lock to crack the 100,000-sales mark this year.
“Our continued growth is built on strong products and outstanding retailers providing a good customer experience, and given consumer demand for our new products, we expect to finish the year strongly,” said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.
Perhaps more importantly, the brand also is looking to start the next one in the same manner. Although sales of the Subaru Forester have been essentially flat so far in 2012—with deliveries up by about .2 percent on a volume of 61,880 units—the all-new model will debut at the coming 2012 Los Angeles Auto Show and then reach dealers soon after.
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