With the all-new Subaru BRZ sports coupe recently joining the redesigned Subaru Impreza at dealerships, the country’s only all-all-wheel-drive automaker sold 27,702 vehicles last month, up 39.95 percent beyond its total from June 2011. It was the seventh straight month of year-over-year sales gains, but that’s not really the big news. Subaru’s rather large sales jump is certainly impressive—the company posted the second-highest growth rate in the industry in June, trailing only Toyota—but it does owe something to the fact that the automaker had lower-than-expected sales last summer as a result of the natural disasters in Japan. Much more noteworthy: Subaru is currently riding a streak of seven straight record-breaking sales months, with Thomas J. Doll, executive vice president and COO of Subaru of America, saying: "Our brand is poised for a record-breaking summer and another record-breaking year."
June Auto Sales: Subaru Impreza Tops 5,000 Deliveries
The Subaru Impreza—now with the best EPA ratings of any gas-powered all-wheel-drive vehicle in America—continued its sizzling pace in June and reported 5,181 sales, representing an increase of 146.7 percent. The Impreza has garnered triple-digit sales improvements in every month of 2012, and it’s ahead of last year’s pace by 166.8 percent through the first six months of this one.
A couple of industry trends also appear to be positively impacting Subaru. First, while the fuel-economy ratings of the Impreza definitely help its sales, the market overall has been drifting back toward less green choices as gas prices moderate. This helps explain the increased demand for the Subaru Forester, which is the truckiest-looking member of the automaker’s lineup (although it’s not actually the brand’s least efficient model). Thus, after posting an 18.8 percent sales decline in March, the Forester has slowly but surely climbed out of its hole to post a 41 percent gain in May, backed by a 32.3 percent jump last month.
Also helping has been a reignited interest in affordable sports cars like the Subaru BRZ. Even though its sales volume has been fairly small, with 271 units sold in May and 818 in June, the car’s halo does seem to be reflecting well on the Subaru Impreza WRX, the brand’s other choice for enthusiasts. It, too, has steadily climbed the sales charts in recent months, with its sales rate growing higher and higher as the BRZ moved closer and closer to production. And the WRX has continued to improve its growth in the two months since the BRZ has been on the market, culminating in June’s jump of 71.6 percent to 1,138 sales.
June sales for the rest of the brand’s portfolio:
Subaru Legacy—3,894 sales, +12.2 percent
Subaru Outback—9,254 sales, +16.9 percent
Subaru Tribeca—184 sales, +2.2 percent
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